Why is Usability Testing Essential in Product Development? In the ever-evolving landscape of product development, one thing remains constant: the critical role of usability testing. Usability testing is a powerful tool for ensuring that a project, whether it’s a website, software…

Double Diamond Model: Enhancing User Experience through Strategic Design In today’s rapidly evolving digital landscape, the user experience process plays a crucial role in creating successful products and services. But understanding the application of different methodologies and approaches in UX design…

Have you entered a new project where you don’t have much time to do user research? or in the middle of a project where it’s needed some new personas and the time is short or with a limited budget? If you…

In the agile world, a product needs to ship fast and with value for his customers. And for that to happen, companies build an MVP (minimum viable product). It is a simpler version of the product that is delivered for customers…

Usability tests are the practice of testing how easy a design is to use on a group of representative users. It usually involves observing users attempting to complete tasks. And can be done for different types of designs, from user interfaces…

Surveys are one of the most used tools in a UX researcher toolbox. It consists of a set of questions sent to a targeted audience. Also, surveys can be a quick, easy, and inexpensive method to collect users’ attitudes and preferences….

UX writing is all about words that matter. Words that you’ll need to add to a product meant to achieve or engage users into actions they should take. We can see UX writing as content guidelines that you add to your…

Have you ever asked yourself when you should start to think about accessibility in your project? ‍ When planning your project, whether it is widespread or small-scale, consider accessibility from the start. As you determine your project scope and objectives, think…

Have you ever asked yourself where the UX Research takes place in your digital interface development? At Hi Interactive, it all starts in the first step of the Design Thinking methodology. And the UX research is the main step of it!…

There are a lot of great UX books these days. And if you’re looking to build out your UX designer bookshelf, you’re at the right UX article. The good thing is that many of the principles described in these books are…